Major gaming investment platform StockGro has signed up to be the official sponsor of the T20 paragon – Royal Challengers, Bangalore.
The brand sponsorship deal is set to operate through the whole of Season 2022 where StockGro will be connecting with Indian cricket fans and lovers to improve the brand recall among them.
In addition to plenty advertisements on the Hotstar app, StockGro is also expected to deepen its sponsorship taking assistance from the brand collateral where the organization will be distributing company merchandise including miniature bats and replica jerseys. All merchandises will have signatures of RCB players.
StockGro’s Founder & CEO, Ajay Lakhotia shares that India is a country where cricket “is a religion” and has a very strong following among the general public.
Lakhotia lauds cricket enthusiasts over the country, especially the loyalists of the popular Royal Challengers Bangalore, calling it a “wonderful medley of young enthusiasts” with whom the team wants to build meaningful connections through their association with the team.
Additionally, StockGro is also interested in building a rapport with Royal Challenges Bangalore fans for harnessing “their interest in the stock market and financial sector.”
StockGro will also be playing the host at the StockGro Premier League that includes a giveaway of RCB x StockGro merchandise alongside a grand prize of invite-only access pass for the final screening at UB City, Bangalore for the winners.
Rajesh Menon, Vice President & Head of Royal Challengers Bangalore said, speaking of the new collaboration has said that Royal Challengers Bangalore “is a cutting-edge Gen Z millennial lifestyle brand” and it is the team’s pleasure to have partnered with “a progressive new-age fintech brand that StockGro is.”